We all want to give supporters and beneficiaries a great digital experience, but not everyone in the charity and non-profit sector knows how to deliver it.
As a result, many mid-sized UK charities – those with incomes of between £100k and £10m – opt for off-the-peg or themed websites rather than a bespoke one. But while these can look good on the surface, a recent study by world-renowned usability consultants NNG found a worrying number of significant problems on charity and non-profit websites:
These poor user experiences could be costing mid-sized UK charities £2.6b a year in additional revenue. With around 33,000 charities in that bracket, that’s an average of almost £79k per charity. Every. Single. Year.
That’s why we developed Keystone. A smarter alternative.
We’re experts in digital experience and wanted to share our expertise with UK charities in a truly meaningful way. That’s why we created Keystone; to get digital working more effectively at a fair and affordable price.
When it comes to creating a website, charities have a choice between three base approaches, Keystone adds a fourth:
Keystone offers you a cost-efficient way to deliver the best possible user experience, while helping to maximise your digital income
This gives you access to a best in class website at a price point more comparable to a themed approach. Keystone is a service available to UK charities with less than £10m income. It offers an excellent option to charities when a bespoke approach is not right.
And the benefits don’t stop there; Keystone raises the bar across every aspect of your website, making it easier to engage with, more visible, and better integrated with social media.
Please get in touch to find out more about how Keystone can deliver a better online experience for your charity, beneficiaries and supporters.