My Life Films is an award-winning social enterprise that uses the power of visual storytelling to enhance the lives and relationships of people living with dementia. Dementia can affect every aspect of a person’s life and the unique process of producing a biographical film creates a powerful experience for those affected to reconnect with their identity and loved ones.
With glowing testimonials from councils and care homes, My Life Films was recognised for its transformative work and won Outstanding Dementia Care Product of the Year in the Dementia Care Awards. This success created an opportunity to reach more people, which led to them re-assessing their existing website, which was template based. Although it worked fine, it had not been planned around user journeys, had an arduous donation journey and its technical platform needed to be updated.
The challenge was to create a scalable, user-centred website experience that supported beneficiary and supporter needs, amplified My Life Film’s creative passion, and reflected its person-centered approach.
We started with a planning phase that defined the key user journeys that would be critical to the website’s success. Working collaboratively with My Life Films, we uncovered new ways to increase engagement and bring the brand to life through experience and visual design. Each section of the website would tell a part of the story through impact evaluations, imagery and video content, guiding users to get in touch or find out more.
The website was planned as a mobile-first experience built with components that would give My Life Films the flexibility to evolve the website experience, while retaining the key user journeys and overall user experience and visual identity. The technology is open-source, secure and hosted on the robust Google Cloud Platform. SEO tools are built into the platform to ensure the site is search friendly and generates new leads.
With a best-practice donation process and a 20% increase in average time on page, the website has been transformed. It is now a compelling, narrative-led experience that inspires beneficiaries and donors to explore and take action. The flexible, modular approach means My Life Films can evolve their website as it grows and adapts, helping to future-proof this innovative dementia charity in challenging times.