Driven by their passion to make a difference, The Royal Foundation was set up as the philanthropic and charitable vehicle for The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex. The charity has grown quickly since starting in 2009, which meant it was time for us to create a new, best in class website.
The Royal Foundation likes making rapid progress and this project was no different. We had a matter of weeks to research, scope, test and deliver a site fit for royalty. Like us, The Royal Foundation believes in working collaboratively, which meant we could combine our experience with the team’s knowledge to rapidly develop UX prototypes for the site, turning them around in less than 4 weeks.
Working together with The Royal Foundation allowed us to share meaningful stories in a way that was right for the audience, highlighting the charity’s impact through engaging infographics and design interactions. We built an easy to use platform that works across all devices, to engage users wherever they might be. The site was built in a modular fashion, to allow the Royal Foundation to grow the site and its content as they continue to venture into new areas.
A key goal for us was to translate the The Royal Foundation’s philosophy ‘Making A Difference Together’ into an engaging digital experience, which we achieved by combining social posts alongside expert research and championing the impact made when people work together through social channels and powerful imagery.
We phased the delivery of the project to make sure we hit the challenging deadlines. Iteratively adding interactions, animations and content to the site, to keep it feeling fresh and current to returning visitors. In the first 3 months since launch, there has been a marked uplift in engagement and we are using these insights to continually optimise the website.
Pitch to launch in 10 weeks
125% increase in average time on page
35% rise in social refferals