Published at our certification anniversary, our 2023 B Corp Impact Report highlights our achievements and values, and demonstrates way we use business as a force for good.

With a focus on improvements, we continue to review and strengthen our business practices and consider our impact on people and the planet at every step. We work with a genuine intention of contributing to a better world.

We’re looking forward to our third year as a B Corp agency and to recertifying in 2025.

We’re proud to be part of a growing community of 2,000 change-making businesses in the UK. We’ve also enjoyed getting to know many of the B Corps in this group, growing our list of purpose-driven clients and connecting with our peers and fellow agencies in the community.

2023 B Corp impact report highlights

In 2023-24 we achieved the following highlights and business improvements:

• The introduction of Community Engagement Time with the individuals from the team spending 44 hours supporting charities and causes that resonate with them
• Our creative team supported a number of university challenges and activities, from the #UXathon with Loughborough University and Loughborough School of Design to presentations and workshops on ethical design and the importance of storytelling in UX and Design
• We changed our bank. Using the bank.green website, we moved our money to a bank that doesn’t invest in projects that harm our planet or fossil fuels
• We became members of the Better Business Act, as well as pledges and groups such as Marketing Declares and Clean Creatives
• We champion digital sustainability by producing practical guides for website sustainability, supporting talks, and appearing on podcasts to promote a better understanding of the need for change in our industry, with practical tips on how to get there
• We partnered with the Charity Digital Skills Report, a benchmark for charities’ digital skills, attitudes and behaviours
• We produced a guide to the BHive for the B Corp community and celebration of 50k B Hive users, with tips and quick links to make the most of the BHive.

As an organisation, our commitment to being a B Corp is not about the benefit to shareholders but to all stakeholders. We focus our impact and efforts on the five B Corp Impact Areas: Governance, Workers, Community, Clients and Environment.

Pixeled Eggs B Corp journey, one year in

Just over one year ago (May 2022) Pixeled Eggs became a certified B Corp. In our latest blog we review what it means to us, highlight some of the improvements we’ve made and the benefits this brings to us and our clients.

B Corporation is a global movement focused on creating positive change. A community of organisations all focused on repairing and protecting our people and planet, creating business as a force for good. B Corps balance purpose and profit, working towards a more sustainable, inclusive and equitable world.

We founded Pixeled Eggs on some simple principles:

Get a team of good people together, do good work, and enjoy the journey.

We’ve always held a strong position of working and standing for positive impact and change:

From the company we keep, the purpose-driven websites we create, through to our sustainable and accessible best practices we infuse into our client work. For us becoming a B Corp certified organisation was a natural fit and more than just the right thing to do.

We’re now on a path of continuous improvement, ensuring that making a positive impact is the basis for everything we do and we’re sharing our journey through our first Impact Report.

Our 2022 – 23 Annual Impact Report looks at the last year and the changes we’ve made on all impact areas (Governance, Workers, Community, Environment and Customers).

A quick summary of just some of what we did in the last year:

• We’re proud to have realigned our vision and values to reflect what we believe in, Good People + Good Work = A Better World
• We commit to creating accessible and sustainable websites for our clients, building this into the full process from brief to final deliverable
• We confirmed our employee commitments and became accredited by the Living Wage Foundation
• We do purpose-driven digital from charities, nonprofits through to firms making positive change, we now have over 70% of our client base as purpose-led. Visit our work and client page to learn more.

In 2022, we scored an overall score of 90.6, in comparison to a 50.6 median score for ordinary businesses, and our impact report sets out our plans to improve on this score.

For our clients and prospective clients

Pixeled Eggs being certified means that you know you are working with an organisation that meets the highest standards of societal and environmental responsibility and provides a benchmark on the positive impact we make. It champions our commitment and dedication to how we responsibly and sustainably operate.

The B Corporation is more than a mark or certification, it is a global movement of businesses all striving to do business for good. It also provides a directory of like-minded businesses who all hold the highest social and environmental standards. In the UK alone there are now 1,200 B Corp organisations, with over 55,000 people. With a clear purpose and message to go beyond, to manifest, to learn and share what matters.

As a B Corp, we’re not just any agency, we’re an agency that cares about our clients, people and planet. We’re Pixeled Eggs, we do purpose-driven digital.