Phase 1: Strategy & discovery research

Setting a rock-solid digital foundation.

Every successful platform starts with thorough, methodical planning. We don’t make assumptions about your audience or your goals. Our discovery phase gets under the skin of your organisation, your users, your content, your technical dependencies, and your commercial objectives.

• Discovery & definition: We listen first. Stakeholder sessions that get to the heart of your brand and where your website fits within your wider services.
• Audience research: We go beyond demographics. Interviews, surveys and AI-powered analysis that uncover how your users actually behave and what your competitors are missing.
• Content strategy: We start content work early, so our teams have ample time to migrate, populate, and test your content before launch.
• Technical strategy: We evaluate your existing systems, recommend the right integrations (CRMs, donation platforms, payment gateways, etc) and map it all to your budget and your operational needs.
• Digital roadmap: A clear, actionable plan. You’ll know exactly what we’re building and why.

Phase 2: On-brand & accessible experience design

Design that earns trust and reflects your values.

Design is more than just aesthetics – it must communicate your values genuinely, instilling familiarity and trust in your visitors.

We build accessible, inclusive websites where your unique voice comes through clearly, and your platform works for everyone.

• Accessible UX: Designed to WCAG standards, ensuring your site is fully inclusive while reflecting your organisation’s culture.
• Information architecture & wireframing: We map out the information architecture and define the user flows and modular layouts early, so you can  validate the thinking early.
• Visual design: Distinct, responsive design systems rooted in your proposition. Flexible enough to grow with your content, consistent enough to stay on-brand.
• Sprinkles of Awesomeness: The small touches that make your site memorable.
• User testing: We test early and often, using real users and AI-powered tools to validate our thinking before a line of code is written.

Phase 3: WordPress Development & Testing

Clean code. Fast performance. Total editorial control.

We build custom experiences, converting the creative vision into reality through the magic of code. Your website is lightweight, secure, and tailored to your brand and content needs.

WordPress is the world’s most widely used CMS for good reason: it’s reliable, extensible, and your team already knows how to use it.

• Custom modular development: We never use bloated off-the-shelf themes and templates. We build bespoke, flexible Gutenberg block setups that give your content editors total autonomy without ever breaking the design.
• Secure API integrations: CRMs, donation portals, marketing automation tools, all connected cleanly for optimal operational workflow.
• Rigorous testing: Functional, compatibility, and browser testing. Accessibility compliance. Speed optimisation. Security hardening. Before launch, not after.