The King’s Foundation – website redesign
Creating better communities where people, places and the planet can coexist in harmony.
The client and their mission
The King’s Foundation charity is dedicated to building thriving, sustainable communities and transforming lives. Alongside The School of Traditional Arts, they offer vital education courses, health and well-being programmes, and spearhead placemaking and regeneration projects across the UK and internationally. Their work revitalises communities and preserves historic buildings.
The Challenge
The Foundation faced significant digital hurdles. Their existing website, built on outdated technology, had become a fragmented and cumbersome online experience. It lacked clear structure, making it difficult for both the internal team to manage and for visitors to navigate. Compelling storytelling, crucial to their mission, was lost, and The School of Traditional Arts, a key educational and cultural pillar, struggled to engage prospective students, with its content buried and hard to find.
In stakeholder workshops, the message was clear:
- Tell the story better
- Make things easier to find
- Make things easier to manage
- Modernise the UI to accurately reflect the charity while staying true to its refined, nature-led aesthetic
- Boost SEO and make the site more accessible and inclusive
Our Approach
We started with the audience. Who’s coming to the site? Why? And what do they need? We built personas and mapped journeys to help identify the opportunities for improvement.
We ran stakeholder workshops including vision, audience, and user needs and goals exercises and hosted all our thinking, insights and decision making on the Miro online platform. This allows our clients to easily communicate the story of the project internally, track the decision making process and allow for easy onboarding and buy-in with colleagues and stakeholders.
We developed hypotheses for the Website and overarching Information Architecture and used Tree Testing through the Useberry↗ UX testing platform to quickly ascertain if our proposed structure worked well with representative audiences.
Using Useberry for fast, valuable testing
Useberry allows us to quickly and effectively screen for relevant audiences that match personas we’ve defined, and test against User Goals and Needs that we have identified. Doing this ensures that any project, big or small, has strong foundations, and a blueprint our clients can develop and grow into over time.
We created a comprehensive design system for visual and functional consistency and built patterns that give The King’s Foundation the structure to create content without losing brand integrity, with scalability to grow the site’s functionality and content over time.
We then defined the heart of the project. A clear proposition to guide the work:
Unite the Foundation, the centres and the School under one roof, and tell their unique story; a story that you can be part of.
That meant:
- Telling one story, eloquently
- Building a clear, intuitive site structure
- Designing an interface that invites exploration
- Creating a tool that genuinely supports the organisation
We meticulously audited years of existing content, reorganised it around user needs, and designed innovative pathways for visitors to discover inspiring opportunities and encourage their involvement.
Results & impact
Since going live in December 2024, we’ve seen a 108% increase in site visits, primarily driven by effective SEO, enhanced accessibility, and optimised Core Web Vitals. This means more people are organically discovering The King’s Foundation based on their genuine interests.
The new website is now demonstrably easier to use, simpler for the internal team to manage, and more accessible, leading to greater overall engagement. Visitors can effortlessly find what they’re looking for and discover new ways to connect with the Foundation’s vital work. Most importantly, the website now truly reflects the integrity, ambition, and profound mission of The King’s Foundation.
Good People.
Better World.
At Pixeled Eggs, we believe design should do more than just look good. It should help good things happen. The King’s Foundation’s mission to build thriving, sustainable communities and transform lives deeply aligns with our own values around purposeful, thoughtful design.
This project powerfully reminds us why we do what we do: to bring clarity to complexity, with craft, with care, and with real impact.
Our work
Inspiring action and change, The Money Saving Boiler Challenge for Nesta 
Campaign website, Nesta
Inspiring action and change, The Money Saving Boiler Challenge for Nesta
A nationwide tree planting initiative to honour Her late Majesty Queen Elizabeth 
Campaign website, The Queens Green Canopy