Transforming the website experience of Europe’s largest respiratory society
ERS is Europe’s largest respiratory society and one of the leading medical organisations in the respiratory field, with a growing membership spanning over 160 countries. Their website is a key platform for engaging and recruiting members, promoting events and sharing knowledge. Over time their digital footprint had become fragmented making it difficult and costly for ERS to maintain, and for members to navigate and use with an inconsistent brand experience. The challenge was to create a new, streamlined website experience that delivered ERS’s key objectives of increasing awareness, driving membership and event registrations, and increasing valuable engagement with its members.