Our vision is to be a sustainable business that people love because of our culture and the work we do. This vision requires us to be thoughtful about our business and the company we keep with our clients. It has led to an increasing focus on working with the charity, conservation and non-profit sector and organisations that play an active role in helping to repair our planet. As part of this vision we also have the following commitments:
We reduce our margin of redesign projects for charity clients by applying a 10% reduction to our fees.
We have partnered with Flipside, a collaboration between the London Legacy Development Corporation (LLDC), The Skills Lab and A New Direction, with help and support from leading agencies to co-develop and deliver a creative training programme for talented and typically underrepresented groups such as non-graduates, women and non-binary people, people from ethnic minority backgrounds, and those with disabilities.
BIMA Charity Council
Our Chair is a member of the BIMA Charity Council that was set up to help connect incredible charities with best in class private sector organisations. We want every charity to become a more digital organisation, regardless of their size, reach or income.
BIMA Charity Website Tracker
In 2020 we worked with BIMA to bring an industry standard benchmarking tracker of charity websites. It looks at best practice in the charity sector to help raise standards and involved a significant amount of research in which we audited 10% of the total number of UK charities websites who have an income of between £100k and £10m. The results of this significant research was published as a white paper report by BIMA in September 2020.
We take part in team fundraising activities during the year to support our clients or chosen charities.
We are committed to protect the environment by being a more sustainable business and making choices where possible that make a positive difference. We consider this through how we can minimise the consumption of resources and minimise the production of waste and harmful emissions to air, land and water.
There are aspects of our business we do not control; in these cases, we lobby for change.