Aveda - Handpick The Perfect Gift
The Perfect Personalised Gift Finder
How do we keep potential customers engaged with the brand in-store during high footfall seasons such as Christmas?
We created a profiling tool which allows shoppers to find the perfect gift for their friends. Through engaging interactions, shoppers can select gifts, ready to have wrapped by hand in-store, or bought online.
Optimised for a mobile experience
The tool would be mostly used in store on a small screen device. 68% of visits are on mobile and tablet devices.
High engagement rates and dwell times
The personalisation and interactive aspects of the tool have led to a high engagement rate and session duration.